ED - Stay Focused

Agency: PHS
Production Company: Stereoscape
Creative Director: Markku Haapalehto
AD: Marko Salonen

Director: Markus Virpiö
D.O.P. & Stereography: Kasimir Lehto

3D Conforming and 3D Colour Grading: Generator post

Visual Effects: Stereoscape and Undo.

The first 3D advertisement produced in Finland can be seen before the James Cameron movie Avatar. Generator Post was involved in creating the ad for ED, the energy drink, together with Stereoscape.

The job taught us many things about working in Stereoscopic 3D. We are ready and eager to take on more 3D jobs for grading and digital cinema packaging using our LUT-workflow, which ensures that what you see in our suites is the same thing as on the screen in the theater.