We were asked by Nokia to create a promo video for the worldwide launch of the new Nokia N900. The idea behind this demo was to show the phones power and speed, in terms of hardware as well as software and new features. Our starting concept was the “big bang”, a powerful explosion which would then create the N900 handset, piece by piece.

The intros’ main challenge was to show in around 20 sec. a sequence that was, not just visually beautiful, but that would also transmit an idea of intense power being gathered. For the demo sequence the idea was to have non intrusive animation which would help to focus on the user interface experience as well as showing some of the handset main features. The whole project was done in house, and it was completely computer generated.

Production company: Front Desk
Client: Nokia